Product branding that you remember...

Earlier today when my family was here for Sunday dinner we started mentioning an item then what you first think of. An example if you said, Samsonite luggage to me the first thing that immediately came to mind was the older commercials they had with the gorilla's having a field day throwing the luggage around with it having no damage. When watches were mentioned, Timex and their "it takes a licking and keeps on ticking" came up. It's amazing how much space we have in our brains full of these slogans, it demonstrates that a creative advertising theme works...