Sunday, September 30, 2007

Product branding that you remember...

Earlier today when my family was here for Sunday dinner we started mentioning an item then what you first think of. An example if you said, Samsonite luggage to me the first thing that immediately came to mind was the older commercials they had with the gorilla's having a field day throwing the luggage around with it having no damage. When watches were mentioned, Timex and their "it takes a licking and keeps on ticking" came up. It's amazing how much space we have in our brains full of these slogans, it demonstrates that a creative advertising theme works...

3 comments:

Michael Wagner said...

"It's amazing how much space we have in our brains full of these slogans..."

I agree and wish at times that I could get them out of my head.

But your post does demonstrate the power of repetition of a phrase combined with an unexpected image like gorillas throwing luggage.

Thanks for stirring my mind up with your post!

Keep creating,
Mike

Lisa Renee said...

Thanks Michael, I'd have to agree there are times I wish some of the slogans as well as older tunes would escape from my head.

:-)

Holly said...

I have a product from the 70's stuck in my mind, but cannot find a single person who remembers it, so maybe you will? Do you remember a shampoo called Yucca Dew?