Thursday, March 18, 2010

As campaigns turn to the internet...

Something I'd be interested in finding statistics on is with the studies being done showing that less people are reading print media and more are turning to the internet, is are political campaigns turning more and more to the internet than to direct mail marketing? I'm noticing a trend with the last presidential election that I still received mailing pieces through the US postal delivery system but far fewer than the previous presidential election cycle. Emails however, increased dramatically with not just emails purported to be from the candidate, but their mothers, fathers, brothers, sisters, spouses, even dogs in some cases. All appearing to be chatty little missives designed to not look like what they really are. "SEND ME MONEY"

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