When having your own domain matters...

There is quite a bit of controversy when it comes to the discussion of should you have your own paid domain when blogging versus using a free blogging program such as the one this blog is on. Some believe that if you pay for a domain it means you are more serious about your blogging and some (like me) think that the main focus should be on what type of a blogger you are versus where you decide to blog.

When it comes to a home based business though, it takes this discussion to a different level. It's one thing to attract readership to a blog hosted on a free hosting arrangement but when people are spending money on items they purchase? The appearance of having your own domain gives your business some added advantages, which is why affordable web hosting is important.

Beyond this aspect of the appearance issue, one of the reasons I have my main political blog on it's own domain is control. Using a free website for a business typically means advertising is required that you have no control over, which could in fact compete against your very own business. From a creative control aspect, the design and software options are much more plentiful on your own domain as well, which adds to how professional your home based business website looks which has an affect on your success...