The world wide cosmetics industry is a $30 billion industry with a reported annual growth rate of at least 20 percent every year. From things like acne treatment to make up it's one item that many people feel they can't live without even when things get tight. Yet what they will do is shop for the best product at the best price and make adjustments in some areas. Rather than going for the designer eye shadow, they may go for the store knock off brand. The downside to this is at times the cheaper products don't last as long. We discovered this first hand when it came to eyeliner, one brand was less expensive but when the girls would try to sharpen it, the actual wood part of the pencil was made of a so much cheaper formation that it turned out to not be a money saving experience in the end.
Considering how much eye liner the hoard of girls go through in this house, it's better to buy the mid range product lines...
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