Cashing in on parental fear...

This one should come as no surprise, for $175.00 you can buy your child a bulletproof backpack. Supposedly it's designed to keep kids safe by hiding the bulletproof material inside the backpack. However, it's obvious that if other manufacturer's take heed of this then would be school shooters will as well, thus it's really debatable how much protection this would offer. It will however probably make a profit for the two fathers...