Saturday, October 07, 2006

The irony in some of the attacks on PPP

Now that I am more involved in the whole process of PayPerPost, I've become more aware of some of the controversy in the blogosphere about blog advertising. I could almost understand some of this coming from people that were purist as far as not believing anyone should advertise on blogs, yet most of those that are calling those who are participating or advertising on Payperpost "slimeballs" and "spammers" advertise products on their own blogs.

Take Jason who is the CEO of the blogging network Weblogs, Inc. Not only does Weblogs pay people to blog, but Jason has advertising on his blog too. Direct TV, Samsung, Hana Maui Hotel, Ferrari F430, Sedona Elite HE4T Washer/Dryer, The Republic of Tea Persimmon White Tea, The Long Tail : Why the Future of Business Is Selling Less of More by Chris Anderson, Green Vibrance 60 Day Family Size, ABS Ultimate X8 Computer, all are advertised on Jason's site with the appearance of a "personal" review which is exactly the same as what I do with PayPerPost. I select which opportunity I want to take, I research it then I write, I don't just throw something together for the money aspect. Anyone who is a credible blogger is going to handle it the same way I have. Jason states when he "hires bloggers":

Tell us what you're passionate about and let's find out if there's a fit!

Which means for you to get paid by Weblog - you have to write something they are interested in. While they further state:

All of our blogs are 100% unfiltered and certified to be the complete, unvarnished truth. We don't tell our bloggers what to write. No one tells me what to write, I'm the one who decides which opportunity I want to write about, if a positive review is requested and I can't do that? I don't take that opportunity.

Yet, when Jason launched an Ohio blog from Weblogs Inc. other bloggers were not impressed and one said:

Weblogs Inc. shoe horns a shitty McBlog into Ohio

There are literally hundreds of bloggers who have been sharpening their chops in the blogosphere for a long time. I’ve never heard of these people at Blogging Ohio. I’m guessing they answered some ad on one of Calacanis’ other McBlogs and found themselves in the McBig time. It’s probably why there isn’t the slightest bit of personality on Ohio’s McBlog…


The ultimate irony is I actually defended Jason and Blogging Ohio. I really don't see a huge difference between selling products on your own blog with a personal review and paying people to blog about things you feel "fit" and what PPP does.

Yes, I was paid to write this post, well I will be if the post is approved, but I was asked what I thought - not told what point of view I had to present...




2 comments:

Hooda Thunkit (Dave Zawodny) said...

Lisa,
"Yes, I was paid to write this post, well I will be if the post is approved, but I was asked what I thought - not told what point of view I had to present..."

If you were likely to blog about anyway (and, I believe that you would have) what's the difference?

A lot of the "static" has its roots in jealousy, IMO.

That, to me, puts their "objections" in the category of sour grapes...

Blog on ;-)

historymike said...

Yep. Blog on.

I will be lucky to gross $100 this year from my blog advertising, despite traffic averaging between 15K and 20K uniques per month.

My only beef with blogvertising is when there are more ads than content on a site.